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Marc Blaustein is a hands-on creative director and graphic designer based in New York. Through strategic problem solving and close collaborations with clients, he develops smart, people-focused design and branding solutions.


Concentrating on digital, environmental, and print media, projects range from exhibition graphic design to corporate identity; multimedia campaigns to annual reports; limited edition books to the Web.

Marc has worked on independent projects for a diverse clientele including BMW; HBO/WarnerMedia; McKinsey & Company; the AIGA, the professional association for design; Columbia University; The Frick Collection; The New York Botanical Garden; and an array of other cultural and commercial clients. He designed for The New York Public Library for 16 years; as Design Director of its 92-branch system he shaped the graphic identity of one of New York’s great institutions.

Marc’s work has been represented at the Cooper-Hewitt National Design Museum and the Walker Arts Center, among others. His award-winning projects have been featured in design books and publications including Print, Communication Arts, HOW, The New York Times, the Wall Street Journal, and the Brand New design website.

Marc served on the Board of the Type Directors Club and has juried design competitions including AIGA’s 50 Books/50 Covers. He has taught at Parsons School of Design and guest lectured at the School of Visual Arts in NYC and for MaxSine Schools in China. Marc was interviewed for STEP magazine and has been among Graphic Design USA’s “People To Watch.” He is a graduate of the Cooper Union School of Art, New York, and Middlesex University, London.


With deep experience in a wide array of disciplines, I have the expertise to solve virtually any communication challenge. Capabilities include:

Leadership and strategy
• Concept development
• Strategic thinking
• Team leadership
• Building & evolution of multidisciplinary teams
• Staff mentorship & support
• Budget administration

Visual branding and identity
• Logo/wordmark design
• Visual brand strategy
• Visual identity systems
• Color systems
• Font systems
• Icon systems
• Brand imagery systems
• Style guide writing & development

Digital and interactive
• Website & interactive development
• Print to digital evolution
• CMS customization
• E-communications tools
• Social media asset design

Creative direction and design
• Book, magazine, & publication design
• Exhibition graphic design
• Event graphic design
• Signage & wayfinding systems
• Marketing collateral
• Advertising
• Typography
• Illustration
• Photography
• Animation/motion
• Product design


Ginger and Fred. Stars and Stripes. Socks and shoes. Great partnerships allow for remarkable results. Here is a selection of clients I’ve teamed up with over the years:

Allied Partners, Inc. / Studio 54
AIGA, the professional association for design
American Historical Association
American Philosophical Society Museum
Brooklyn Center for the Performing Arts
Columbia Global Centers, Paris
Columbia University Maison Française
The Frick Collection
KKLD agency / BMW
The Morgan Library & Museum
McKinsey & Company
New York Botanical Garden
New York Institute of Technology
New York University
Northwell Health
Pratt Institute
Silver Hill Hospital
The Village Voice
Wallach Art Gallery at Columbia University
The Weather Company / Cadillac
WarnerMedia / HBO


Pay a visit!

You can find me in beautiful Washington Heights in upper Manhattan. Feel free to send a postcard or swing by to say hi.

156-08 Riverside Drive West
Apartment 3H
New York NY 10032

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+1 646 522 6039

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