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AIGA Chicken Poster


One that got away. This poster was part of an exploratory stage of concepts for the AIGA’s 50 Books/50 Covers exhibition. “All your questions about book design answered. / All your answers about book design questioned.” These statements invite the viewer to consider the often paradoxical nature of book and cover design.

Alas, much like a chicken, this idea never took flight, but it lead to the hatching of bigger, better ideas. See Related Work, below.