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Case studies: Logos & identity

Thomas Jefferson exhibitions identity

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Library Lions identity | Art direction: Marc Blaustein, Design: Matt Poor

Library Lions identity | Art direction: Marc Blaustein, Design: Matt Poor

A good logo communicates the spirit of a company rather than trying to tell its whole story. Like a signature, it is a unique visual shorthand. From icons for organizations to title treatments for exhibitions or books, these signifiers need to have immediate impact, be thought-provoking, and be flexible in their application. Here is a selection of a few we've worked on over the years. Some of these link to more detailed information.