Library Lions identity | Art direction: Marc Blaustein, Design: Matt Poor
A good logo communicates the spirit of a company rather than trying to tell its whole story. Like a signature, it is a unique visual shorthand. From icons for organizations to title treatments for exhibitions or books, these signifiers need to have immediate impact, be thought-provoking, and be flexible in their application. Here is a selection of a few I've worked on over the years. Some of these link to more detailed information.